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Anatomy of a Logo
First impressions are very important to businesses and usually that first experience is the graphical representation of what they want to be remembered by and that image can invoke a connection to their audiences that can be everlasting!
Take, for instance the Chevy emblem. That shape alone conveys strength and quality – Like a Rock. The big red K for K-mart? Known throughout my area at a just a glance.
Brand – The perceived emotional corporate image as a whole.
Identity– The visual aspects that form part of the overall brand.
Logo – A logo identifies a business in its simplest form via the use of a mark or icon.
For example, let’s say Wal-Mart is a brand and their products are their identity. The logo would be the visual icon on their shopping bags, signage and building. It’s a symbol we have all become acquainted with – we now by looking at the logo the identity of that brand.
Logos are the most basic representation of the brand and they must be simple, memorable, versatile and appropriate. That’s where I step in – continue to the next page for some information oh how to get your brand out there and the options that are available.
Author: Lynne Good-MillerEnjoyed this article?
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